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Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Ben
The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies
- British Furniture 1820 to 1920 - The Luxury Market is the major work in its field, a stunning achievement and a landmark publication - The first book to prope
What can make a $3 flea market chair look like a $300 boutique piece? Just a little paint and the most basic techniques. In these beautiful pages, crafters will
The use of teak in furniture making has long been a part of Javanese culture. Historical records dating back to the seventh century BCE describe the abundance o
