Fundamentals Of Marketing
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Fundamentals of Marketing 2e
| Author | : Paul Baines |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 404 |
| Release | : 2021-01-12 |
| Genre | : |
| ISBN | : 0198829256 |
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Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
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