Fundamentals of High-technology Marketing

Fundamentals of High-technology Marketing
Author: Ira S. Kalb
Publisher: K&A Press
Total Pages: 347
Release: 1997
Genre: High technology
ISBN: 092405008X


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Fundamentals of High-technology Marketing
Language: en
Pages: 347
Authors: Ira S. Kalb
Categories: High technology
Type: BOOK - Published: 1997 - Publisher: K&A Press

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E-Marketing
Language: en
Pages: 385
Authors: K & A Press
Categories:
Type: BOOK - Published: 2002 - Publisher: K&A Press

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Marketing High Technology
Language: en
Pages: 235
Authors: William H. Davidow
Categories: Business & Economics
Type: BOOK - Published: 1986-06-02 - Publisher: Simon and Schuster

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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma
Essentials of Marketing High Technology
Language: en
Pages: 390
Authors: William L. Shanklin
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: Lexington Books

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To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Marketing of High-Technology Products and Innovations
Language: en
Pages: 547
Authors: Jakki J Mohr
Categories: Business & Economics
Type: BOOK - Published: 2013-10-03 - Publisher: Pearson Higher Ed

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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-te