Fundamentals Of Business Marketing Research
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Fundamentals of Business Marketing Research
| Author | : David Alan Reid |
| Publisher | : Psychology Press |
| Total Pages | : 314 |
| Release | : 2004 |
| Genre | : Industrial marketing |
| ISBN | : 9780789023124 |
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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
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