Fundamentals Of Airline Marketing
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Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in
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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to
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This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numero
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Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the globa
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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to