From Lunch Counter Protests To Corporate America

From Lunch Counter Protests to Corporate America: A Networking Giant Celebrating Business Stars and Saluting Black Business Hall of Fame Inductees By: Harold D. Young Social justice demonstrations of many black college students during the 1950s and 1960s created the passion for this book. Protesting for access to public accommodations and equal employment opportunities thus inspired From Lunch Counter Protests to Corporate America. This book chronicles the activities of the Baltimore Marketing Association, Inc. The mission of BMA was to support black professionals in the early to mid-sixties who were among the first black men and women in America hired by major corporations. As the organization grew, its leadership became more entrenched in community activities, and its mission expanded and annually BMA members recognized that there was a wellspring of businessmen and businesswomen who were making significant contributions in their communities. Most of these businesses were established without conspicuous fanfare or proclamations, but rather they were built through smart investments and relationships with other businesses and community leaders. The story of these black businesspersons must be told, repeatedly, until the truth of their successes is fully understood and appreciated.