Frog Raising

"A game, a series of essays, an abstract visual storybook...all of the above? The design of Jason Fulford's third photobook is rigid and deliberate, while its meaning is flexible. 'The intention of this edit and layout,' Fulford explains, 'is to create as many relationships as possible between the pictures as well as the chapters. I like the idea of a meticulously planned-out event that remains unpredictable.' The work in RAISING FROGS FOR $ $ $ was selected from his personal archive, taken between 1997 and 2005 in various countries"--