Fourd Branding
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4-D Branding
| Author | : Thomas Gad |
| Publisher | : Pearson Education |
| Total Pages | : 206 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780273653684 |
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This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
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