Focus Groups As Qualitative Research
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This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent yea
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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next
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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of foc
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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p