Focus Group Research
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Analyzing and Reporting Focus Group Results
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908166 |
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This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
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