Who is Afraid of Fear Appeals?

Who is Afraid of Fear Appeals?
Author: Manuela Neurauter
Publisher:
Total Pages: 182
Release: 2005
Genre: Advertising
ISBN:
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Who is Afraid of Fear Appeals?
Language: en
Pages: 184

Who is Afraid of Fear Appeals?

Authors: Manuela Neurauter
Categories: Advertising
Type: BOOK - Published: 2005 - Publisher:

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Scare Tactics
Language: en
Pages: 216

Scare Tactics

Authors: Douglas Walton
Categories: Philosophy
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

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Scare Tactics, the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come
A New Perspective on the Relation Between Fear and Persuasion
Language: en
Pages: 198

A New Perspective on the Relation Between Fear and Persuasion

Authors: Lori H. Rosenthal
Categories: Fear
Type: BOOK - Published: 1997 - Publisher:

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The Role of Fear and Danger in Persuasion Following a Fear Communication
Language: en
Pages: 572

The Role of Fear and Danger in Persuasion Following a Fear Communication

Authors: Theodore John Rose
Categories:
Type: BOOK - Published: 1972 - Publisher:

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Fear Appeals and Persuasion
Language: en
Pages:

Fear Appeals and Persuasion

Authors: Eric Meczkowski
Categories:
Type: BOOK - Published: 2014 - Publisher:

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Fear appeals have an extensive history in social scientific research. One of the earliest theories, the drive model, predicts that the fear-persuasion relations