Fashion Marketing In Emerging Economies Volume I
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This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within em
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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highligh
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary
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The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.
