Fashion Marketing Contemporary Issues
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Fashion Marketing
| Author | : Tony Hines |
| Publisher | : Routledge |
| Total Pages | : 350 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0750668970 |
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This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
