Fashion In 21st Century China
Download and Read Fashion In 21st Century China full books in PDF, ePUB, and Kindle. Read online free Fashion In 21st Century China ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Fashion in 21st Century China
Author | : Yuli Bai |
Publisher | : Springer Nature |
Total Pages | : 190 |
Release | : 2021-10-25 |
Genre | : Business & Economics |
ISBN | : 9811629269 |
Download Fashion in 21st Century China Book in PDF, Epub and Kindle
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
Fashion in 21st Century China Related Books
Pages: 190
Pages: 120
Pages: 316
Pages: 449
Pages: 254