Fashion Advertising and Promotion

Fashion Advertising and Promotion
Author: Jay Diamond
Publisher: Fairchild Books & Visuals
Total Pages: 472
Release: 1999
Genre: Advertising
ISBN:


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This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.


Fashion Advertising and Promotion
Language: en
Pages: 472
Authors: Jay Diamond
Categories: Advertising
Type: BOOK - Published: 1999 - Publisher: Fairchild Books & Visuals

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This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
As Seen in Vogue
Language: en
Pages: 256
Authors: Daniel Delis Hill
Categories: Advertising
Type: BOOK - Published: 2004 - Publisher: Texas Tech University Press

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Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an eve
Fashion Advertising & Promotion
Language: en
Pages: 440
Authors: Arthur A. Winters
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher:

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Retail Fashion Promotion and Advertising
Language: en
Pages: 354
Authors: Mary Frances Drake
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher: Prentice Hall

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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning a
What Works in Fashion Advertising
Language: en
Pages: 0
Authors: Peggy Fincher Winters
Categories: Advertising
Type: BOOK - Published: 1996 - Publisher: Retail Reporting Bureau

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