Fancy Fast Food

Fancy Fast Food (www.fancyfastfood.com), is the brainchild of interactive designer and writer Erik R. Trinidad. Based upon the unique food blog, Fancy Fast Food showcases photographs and recipes of items purchased at fast food chain restaurants that go through an "extreme makeover" to make them appear like haute cuisine. None of it is to be taken seriously; as the website's tagline goes, "Yeah, it's still bad for you -- but see how good it can look!" Launched in May 2009, Fancy Fast Food's aim is to poke fun at the increasing growth of "foodie" culture in America -- something that has been long overdue; The Village Voice has called foodies a "plague" in New York City. The New York Observer labels food zealots as "foodiots." Fancy Fast Food takes an "anti-foodie foodie" stance and mocks the self-important gourmand. Regardless of whether you attempt any of the dozens of recipes in the book, Fancy Fast Food provides an entertaining and hilarious commentary on fast food and pop culture.