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Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.
Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era.
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popular
Hidden down alleyways, on street corners or on the bricks above the cityscape, Cincinnati's fading advertisements hide in plain sight. These ghost signs still t
New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to
On brick buildings throughout Minneapolis and St. Paul, overlooked, fleeting symbols chronicle the cities' past. Champion, John Deere, and International Harvest