Eye Tracking The User Experience
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Eye Tracking the User Experience
Author | : Aga Bojko |
Publisher | : Rosenfeld Media |
Total Pages | : 320 |
Release | : 2013-11-15 |
Genre | : Computers |
ISBN | : 1933820918 |
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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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