Extra Virginity: The Sublime and Scandalous World of Olive Oil

Extra Virginity: The Sublime and Scandalous World of Olive Oil
Author: Tom Mueller
Publisher: W. W. Norton & Company
Total Pages: 267
Release: 2011-11-22
Genre: Business & Economics
ISBN: 0393070212


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Extra Virginity is a rich, fluid and evocative account of the history and alchemy of olive oil, and of how the finest artisanal oil-manufacturers - in the deep south of Italy, around Australia, the Mediterranean, in California and beyond - are endangered by the widespread fraud of one of mankind's oldest and most versatile products. The best oils are made by authentic artist-craftsmen, who marry centuries-old agricultural wisdom with cutting-edge extraction technology, and now produce the finest oils in history. However, these producers are being steadily driven from the market: extra-virgin olive oil is difficult and expensive to make, yet alarmingly easy to adulterate. Skilled oil criminals are flooding the market with low-cost, faux extra-virgins, reaping rich profits and undercutting honest producers, whilst authorities in Italy, the US and elsewhere turn a blind eye.


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Extra Virginity: The Sublime and Scandalous World of Olive Oil
Language: en
Pages: 267
Authors: Tom Mueller
Categories: Business & Economics
Type: BOOK - Published: 2011-11-22 - Publisher: W. W. Norton & Company

GET EBOOK

Extra Virginity is a rich, fluid and evocative account of the history and alchemy of olive oil, and of how the finest artisanal oil-manufacturers - in the deep