Exploring Corporate Strategy
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Exploring Corporate Strategy
| Author | : Gerry Johnson |
| Publisher | : Pearson Education |
| Total Pages | : 662 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 9780273731559 |
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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