Experimentally Validating a Conceptualization of Brand Loyalty

Experimentally Validating a Conceptualization of Brand Loyalty
Author: Jacob Jacoby
Publisher:
Total Pages: 40
Release: 1972
Genre: Consumers' preferences
ISBN:


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Experimentally Validating a Conceptualization of Brand Loyalty
Language: en
Pages: 40
Authors: Jacob Jacoby
Categories: Consumers' preferences
Type: BOOK - Published: 1972 - Publisher:

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Experimentally Validating a conceptualization of brand loyality
Language: en
Pages: 29
Authors: Jacob Jacoby
Categories:
Type: BOOK - Published: 1972 - Publisher:

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Research on the Effects of Television Advertising on Children
Language: en
Pages: 244
Authors:
Categories: Child psychology
Type: BOOK - Published: 1977 - Publisher:

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Towards a Cognitive Structure Conceptualization of Product Familiarity
Language: en
Pages: 18
Authors: Larry J. Marks
Categories: Consumers
Type: BOOK - Published: 1980 - Publisher:

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An Empirical Test of the Fishbein Behavioral Intention Model
Language: en
Pages: 44
Authors: H. Lee Mathews
Categories: Decision making
Type: BOOK - Published: 1974 - Publisher:

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