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Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.
Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and
The message: "Two life changing books in one! If a man were to die, and then return, what message might those from the world beyond send back to us?"--Cover
When Aldo McPherson was 12 years old, a car accident left him in a coma. While in the coma, he had a supernatural experience where he went to heaven, saw God, t
In the Beginning—A Good Place to Start Genesis is chock-full of some of the Bible's most exciting stories. From Adam and Eve in the Garden of Eden to Joseph's