Evil by Design

Evil by Design
Author: Chris Nodder
Publisher: John Wiley & Sons
Total Pages: 322
Release: 2013-06-05
Genre: Computers
ISBN: 1118654811


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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.


Evil by Design
Language: en
Pages: 322
Authors: Chris Nodder
Categories: Computers
Type: BOOK - Published: 2013-06-05 - Publisher: John Wiley & Sons

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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from t
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Categories: Philosophy
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Although vast and complex, the universe is orderly in many ways,and conditions at its beginning were right for the eventualevolution of life on this planet. But
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Pages: 480
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Civitas Vadanis is in trouble. The Mezentines have declared war; and the Mezentines are very focused on their goals when it comes to killing. Duke Valens, of Ci
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Type: BOOK - Published: 2018-05-29 - Publisher: John Wiley & Sons

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"I am delighted to offer my highest praise to Dean Cocking and Jeroen van den Hoven's brilliant new book, Evil Online. The confrontation between good and evil o
Evil by Design
Language: en
Pages: 368
Authors: Elizabeth Kolbinger Menon
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