Events Mismanagement
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Events MISmanagement
Author | : Tim Brown |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 267 |
Release | : 2022-05-11 |
Genre | : Business & Economics |
ISBN | : 1915097126 |
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A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
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