Essentials Of Marketing High Technology
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Essentials of Marketing High Technology
| Author | : William L. Shanklin |
| Publisher | : Lexington Books |
| Total Pages | : 390 |
| Release | : 1987 |
| Genre | : Business & Economics |
| ISBN | : 9780669132120 |
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Essentials of Marketing High Technology Related Books
Language: en
Pages: 390
Pages: 390
Type: BOOK - Published: 1987 - Publisher: Lexington Books
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Language: en
Pages: 235
Pages: 235
Type: BOOK - Published: 1986-06-02 - Publisher: Simon and Schuster
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma
Language: en
Pages: 524
Pages: 524
Type: BOOK - Published: 1988 - Publisher: Irwin Professional Publishing
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
Language: en
Pages: 254
Pages: 254
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-e
