Essentials of Marketing Analytics
Language: en
Pages: 0
Authors: Joseph F. Hair (Jr.)
Categories: Marketing
Type: BOOK - Published: 2024 - Publisher:

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"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging oppor
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Marketing Analytics
Language: en
Pages: 278
Authors: Rajkumar Venkatesan
Categories: Business & Economics
Type: BOOK - Published: 2021-01-13 - Publisher: University of Virginia Press

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools
Essentials of Marketing Research
Language: en
Pages: 404
Authors: Joseph F. Hair
Categories: Business & Economics
Type: BOOK - Published: 2007-07-02 - Publisher: McGraw-Hill/Irwin

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented appro
Principles of Marketing Engineering, 2nd Edition
Language: en
Pages: 287
Authors: Gary L. Lilien
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: DecisionPro

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The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng