Essentials Of Effective Public Relations For Sub Saharan Africa
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Essentials of Effective Public Relations for Sub-Saharan Africa
Author | : Scott M. Cutlip |
Publisher | : Maskew Miller Longman |
Total Pages | : 366 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
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Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.
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