Ensuring Profitable Return On Investment Roi In Pharmaceutical Marketing

Report by Managing Director of Campbell Belman, a pharma marketing company - this year's must-have guide for all pharmaceutical industry marketers. This in-depth report answers the questions that pharmaceutical marketing directors are asking, 'How do we successfully measure our individual marketing activities bottom line return, and prove it to the CFO?' and 'How do we prove exactly which marketing components are really growing our bottom line?' and 'How do we know what aspects need to be changed, and how, to grow the bottom line by a specific amount?' This report explains the different methods being used such as ROI, promotional response models, econometrics and predictive algorithms and the pros and cons of the different approaches. There are step-by-step guidelines on successfully implementing these approaches for real and measurable results, and numerous case studies of actual pharma brands who have successfully navigated these waters,