Employer Branding for the Hospitality and Tourism Industry

Employer Branding for the Hospitality and Tourism Industry
Author: Sjoerd Gehrels
Publisher: Emerald Group Publishing
Total Pages: 263
Release: 2019-07-10
Genre: Business & Economics
ISBN: 1789730716


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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.


Employer Branding for the Hospitality and Tourism Industry
Language: en
Pages: 263
Authors: Sjoerd Gehrels
Categories: Business & Economics
Type: BOOK - Published: 2019-07-10 - Publisher: Emerald Group Publishing

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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the emplo
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Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employe
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Pages: 0
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Handbook of Research on Human Capital and People Management in the Tourism Industry
Language: en
Pages: 472
Authors: Costa, Vânia Gonçalves
Categories: Business & Economics
Type: BOOK - Published: 2020-10-09 - Publisher: IGI Global

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The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness.
Human Resource Management in the Hospitality Industry
Language: en
Pages: 354
Authors: Michael John Boella
Categories: Business & Economics
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This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business et