Empirical Essays On Price Discrimination And Market Segmentation
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Empirical Essays on Price Discrimination and Market Segmentation
Author | : Romana Khan |
Publisher | : |
Total Pages | : |
Release | : 2004 |
Genre | : |
ISBN | : |
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The focus of the second essay is on the contribution to retailer profitability from two price discrimination mechanisms: quantity discounts based on package size (second degree price discrimination), and micromarketing or store-level pricing (third degree price discrimination). The analysis shows that the ability to engage in second degree price discrimination contributes more to retailer profitability than third degree price discrimination.
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