Emotion And Reason In Consumer Behavior
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Emotion and Reason in Consumer Behavior
| Author | : Arjun Chaudhuri |
| Publisher | : Routledge |
| Total Pages | : 182 |
| Release | : 2006-08-14 |
| Genre | : Business & Economics |
| ISBN | : 1136406905 |
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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