Emerging Trends And Innovation In Sports Marketing And Management In Asia
Download and Read Emerging Trends And Innovation In Sports Marketing And Management In Asia full books in PDF, ePUB, and Kindle. Read online free Emerging Trends And Innovation In Sports Marketing And Management In Asia ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Author | : Leng, Ho Keat |
Publisher | : IGI Global |
Total Pages | : 381 |
Release | : 2015-01-31 |
Genre | : Business & Economics |
ISBN | : 1466675284 |
Download Emerging Trends and Innovation in Sports Marketing and Management in Asia Book in PDF, Epub and Kindle
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Emerging Trends and Innovation in Sports Marketing and Management in Asia Related Books
Pages: 381
Pages: 144
Pages: 341
Pages: 350
Pages: 570