Email Marketing Success
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Successful E-mail Marketing Strategies
Author | : Arthur Middleton Hughes |
Publisher | : Racom Communication |
Total Pages | : 412 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : |
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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
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