Effective Radio Advertising

Effective Radio Advertising
Author: Marc G. Weinberger
Publisher: Lexington Books
Total Pages: 210
Release: 1994
Genre: Business & Economics
ISBN: 9780669250039


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Effective Radio Advertising
Language: en
Pages: 210
Authors: Marc G. Weinberger
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Lexington Books

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To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Radio Advertising. Why radio commercials are more effective than advertisers think
Language: en
Pages: 27
Authors: Caroline Harsch
Categories: Business & Economics
Type: BOOK - Published: 2018-08-27 - Publisher: GRIN Verlag

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Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, lan
The Advertising and Business Side of Radio
Language: en
Pages: 382
Authors: Ned Midgley
Categories: Business & Economics
Type: BOOK - Published: 2008-05-01 - Publisher: Wildside Press LLC

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A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
An Advertiser's Guide to Better Radio Advertising
Language: en
Pages: 132
Authors: Andrew Ingram
Categories: Business & Economics
Type: BOOK - Published: 2006-02-03 - Publisher: John Wiley & Sons

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, le
Language: en
Pages: 145
Authors: Victor Prooth
Categories: Radio advertising
Type: BOOK - Published: 2006 - Publisher: American Mass Media Corporation

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The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seve