Brand Management

Brand Management
Author: Emmanuel Mogaji
Publisher: Springer Nature
Total Pages: 276
Release: 2021-04-02
Genre: Business & Economics
ISBN: 3030661199


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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.


Brand Management
Language: en
Pages: 276
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2021-04-02 - Publisher: Springer Nature

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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textb
EBOOK: Managing Brands
Language: en
Pages: 438
Authors: LAFORET, SYLVIE
Categories: Business & Economics
Type: BOOK - Published: 2009-12-16 - Publisher: McGraw Hill

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EBOOK: Managing Brands
Managing Brands in 4D
Language: en
Pages: 242
Authors: Jacek Pogorzelski
Categories: Business & Economics
Type: BOOK - Published: 2018-06-14 - Publisher: Emerald Group Publishing

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Managing Brands
Language: en
Pages: 412
Authors: Sylvie Laforet
Categories: Brand name products
Type: BOOK - Published: 2010 - Publisher:

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Strategic Brand Management and Development
Language: en
Pages: 382
Authors: Sotiris T. Lalaounis
Categories: Business & Economics
Type: BOOK - Published: 2020-12-30 - Publisher: Routledge

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Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi