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E-PR
| Author | : Matt Haig |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 180 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780749434342 |
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A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.
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