Introduction to e-Business

Introduction to e-Business
Author: Colin Combe
Publisher: Routledge
Total Pages: 437
Release: 2012-07-26
Genre: Business & Economics
ISBN: 1136392890


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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form


Introduction to e-Business
Language: en
Pages: 437
Authors: Colin Combe
Categories: Business & Economics
Type: BOOK - Published: 2012-07-26 - Publisher: Routledge

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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of
E-Business Intelligence
Language: en
Pages: 306
Authors: Bernard Liautaud
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill Companies

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Publisher Fact Sheet How to leverage corporate information for reduced costs & increased profits.
E-business
Language: en
Pages: 1164
Authors: Brian Stanford-Smith
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: IOS Press

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How can the Internet and world wide web improve my long-term competitive advantage? This book helps answer this question by providing a better understanding of
E-business and E-commerce Management
Language: en
Pages: 700
Authors: Dave Chaffey
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education

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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the le
E-business Implementation
Language: en
Pages: 341
Authors: Dougal Watt
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

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'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspe