Dynamics Of International Advertising
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Dynamics of International Advertising
| Author | : Barbara Mueller |
| Publisher | : Peter Lang |
| Total Pages | : 382 |
| Release | : 2011 |
| Genre | : Advertising |
| ISBN | : 9781433103841 |
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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
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