Dynamic Competitive Strategy
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Wharton on Dynamic Competitive Strategy
| Author | : George S. Day |
| Publisher | : John Wiley & Sons |
| Total Pages | : 484 |
| Release | : 2004-08-13 |
| Genre | : Business & Economics |
| ISBN | : 9780471689577 |
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Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.
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