Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity Through Affiliate Marketing
Author: Singh, Surabhi
Publisher: IGI Global
Total Pages: 233
Release: 2017-06-16
Genre: Business & Economics
ISBN: 1522526579


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Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.


Driving Traffic and Customer Activity Through Affiliate Marketing
Language: en
Pages: 233
Authors: Singh, Surabhi
Categories: Business & Economics
Type: BOOK - Published: 2017-06-16 - Publisher: IGI Global

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Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to
Driving Traffic and Customer Activity Through Affiliate Marketing
Language: en
Pages:
Authors: Marianne Ojo D Delaney PhD
Categories:
Type: BOOK - Published: 2017 - Publisher:

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This chapter aims to contribute to the extant literature on Affiliate Marketing through promoting a better understanding of how differences in cultures and envi
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1755
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
Driving Customer Appeal Through the Use of Emotional Branding
Language: en
Pages: 385
Authors: Garg, Ruchi
Categories: Business & Economics
Type: BOOK - Published: 2017-09-13 - Publisher: IGI Global

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The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza
Adoption and Implementation of AI in Customer Relationship Management
Language: en
Pages: 289
Authors: Singh, Surabhi
Categories: Business & Economics
Type: BOOK - Published: 2021-10-15 - Publisher: IGI Global

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Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-pow