Driving Green Consumerism Through Strategic Sustainability Marketing

Driving Green Consumerism Through Strategic Sustainability Marketing
Author: Quoquab, Farzana
Publisher: IGI Global
Total Pages: 322
Release: 2017-11-30
Genre: Business & Economics
ISBN: 1522529136
GET BOOK

Download Driving Green Consumerism Through Strategic Sustainability Marketing Book in PDF, Epub and Kindle

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.


Driving Green Consumerism Through Strategic Sustainability Marketing
Language: en
Pages: 322

Driving Green Consumerism Through Strategic Sustainability Marketing

Authors: Quoquab, Farzana
Categories: Business & Economics
Type: BOOK - Published: 2017-11-30 - Publisher: IGI Global

GET EBOOK

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to
Green Marketing in Emerging Economies
Language: en
Pages: 279

Green Marketing in Emerging Economies

Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature

GET EBOOK

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, gree
Green Public Procurement Strategies for Environmental Sustainability
Language: en
Pages: 244

Green Public Procurement Strategies for Environmental Sustainability

Authors: Shakya, Rajesh Kumar
Categories: Technology & Engineering
Type: BOOK - Published: 2019-02-22 - Publisher: IGI Global

GET EBOOK

The worldwide consumption of resources is causing environmental damage at a rate that cannot be sustained. Apart from the resulting environmental and health pro
Green Business: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1718

Green Business: Concepts, Methodologies, Tools, and Applications

Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2019-02-01 - Publisher: IGI Global

GET EBOOK

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the
Eco-Friendly and Agile Energy Strategies and Policy Development
Language: en
Pages: 287

Eco-Friendly and Agile Energy Strategies and Policy Development

Authors: Danish, Mir Sayed Shah
Categories: Technology & Engineering
Type: BOOK - Published: 2022-06-24 - Publisher: IGI Global

GET EBOOK

After the advent of the industrial revolution, the world experienced a rapid change in technology and lifestyle, which has led to a dramatic increase in energy