Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting

Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting
Author: Jordan L. Boyd-Graber
Publisher:
Total Pages: 153
Release: 2017
Genre: Data mining
ISBN: 9781680833096


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How can a single person understand what's going on in a collection of millions of documents? This is an increasingly common problem: sifting through an organization's e-mails, understanding a decade worth of newspapers, or characterizing a scientific field's research. Topic models are a statistical framework that help users understand large document collections: not just to find individual documents but to understand the general themes present in the collection. This survey describes the recent academic and industrial applications of topic models with the goal of launching a young researcher capable of building their own applications of topic models. In addition to topic models' effective application to traditional problems like information retrieval, visualization, statistical inference, multilingual modeling, and linguistic understanding, this survey also reviews topic models' ability to unlock large text collections for qualitative analysis. We review their successful use by researchers to help understand fiction, non-fiction, scientific publications, and political texts.


Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting
Language: en
Pages: 153
Authors: Jordan L. Boyd-Graber
Categories: Data mining
Type: BOOK - Published: 2017 - Publisher:

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How can a single person understand what's going on in a collection of millions of documents? This is an increasingly common problem: sifting through an organiza
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Language: en
Pages: 158
Authors: Jun Wang
Categories: Computers
Type: BOOK - Published: 2017-07-13 - Publisher:

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This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundam
Real-Time Bidding in Online Display Advertising
Language: en
Pages: 38
Authors: Amin Sayedi
Categories:
Type: BOOK - Published: 2017 - Publisher:

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Display advertising is a major source of revenue for many of the online publishers and content providers. Historically, display advertising impressions have bee
Programmatic Advertising
Language: en
Pages: 280
Authors: Oliver Busch
Categories: Business & Economics
Type: BOOK - Published: 2015-11-26 - Publisher: Springer

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption
Display Advertising
Language: en
Pages: 609
Authors: David Booth
Categories: Computers
Type: BOOK - Published: 2012-09-11 - Publisher: John Wiley & Sons

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A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest grow