Direct Marketing Success Stories And The Strategies That Built The Businesses
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Direct Marketing Success Stories-- and the Strategies that Built the Businesses
Author | : Bob Stone |
Publisher | : N T C Business Books |
Total Pages | : 278 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780844236650 |
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Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.
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