Digital PR

Digital PR
Author: Danny Whatmough
Publisher: Emerald Group Publishing
Total Pages: 187
Release: 2018-11-13
Genre: Business & Economics
ISBN: 1787566226


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The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.


Digital PR
Language: en
Pages: 187
Authors: Danny Whatmough
Categories: Business & Economics
Type: BOOK - Published: 2018-11-13 - Publisher: Emerald Group Publishing

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The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equa
Digital PR
Language: en
Pages: 192
Authors: Danny Whatmough
Categories: Business & Economics
Type: BOOK - Published: 2018-11-13 - Publisher: Emerald Group Publishing

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The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equa
07 GRASPED Personas in Digital PR
Language: en
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Authors: Steven Brough
Categories: Business & Economics
Type: BOOK - Published: 2024-02-21 - Publisher: GRASPED Digital

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This book journeys through the transformative world of Digital Public Relations, highlighting the strategic roles and creative tactics essential for crafting co
Digital Marketing
Language: en
Pages: 368
Authors: Ira Kaufman
Categories: Business & Economics
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh
Journalism and PR
Language: en
Pages: 160
Authors: John Lloyd
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-11-18 - Publisher: Bloomsbury Publishing

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two