Digital Marketing In The Automotive Electronics Industry
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Digital Marketing in the Automotive Electronics Industry
Author | : Uli Schneider |
Publisher | : Springer Nature |
Total Pages | : 249 |
Release | : 2023-06-08 |
Genre | : Business & Economics |
ISBN | : 3031307208 |
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The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
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