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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digi