Differentiate Or Die
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Differentiate Or Die
| Author | : Jack Trout |
| Publisher | : John Wiley & Sons |
| Total Pages | : 248 |
| Release | : 2000-03-23 |
| Genre | : Business & Economics |
| ISBN | : |
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
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