Dictionary Of Advertising And Marketing Concepts
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Dictionary of Advertising and Marketing Concepts
| Author | : Arthur Asa Berger |
| Publisher | : Routledge |
| Total Pages | : 144 |
| Release | : 2016-07 |
| Genre | : Business & Economics |
| ISBN | : 1315430525 |
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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
