Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans
Author: David Kent Stotlar
Publisher:
Total Pages: 158
Release: 2005
Genre: Business & Economics
ISBN:


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Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.


Developing Successful Sport Marketing Plans
Language: en
Pages: 158
Authors: David Kent Stotlar
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher:

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Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Auth
Developing Successful Sport Sponsorship Plans
Language: en
Pages: 214
Authors: David Kent Stotlar
Categories: Corporate sponsorship
Type: BOOK - Published: 2017 - Publisher:

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Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high scho
Developing Successful Sport Sponsorship Plans
Language: en
Pages: 0
Authors: David K. Stotlar
Categories: Corporate sponsorship
Type: BOOK - Published: 2009 - Publisher:

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The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships
Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Sports Marketing
Language: en
Pages: 416
Authors: John A. Davis
Categories: Sports & Recreation
Type: BOOK - Published: 2013-09-30 - Publisher: Edward Elgar Publishing

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This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 comp