Developing New Products and Services

Developing New Products and Services
Author: Lawrence Sanders
Publisher: Business Expert Press
Total Pages: 241
Release: 2011-10-14
Genre: Business & Economics
ISBN: 160649242X


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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.


Developing New Products and Services
Language: en
Pages: 241
Authors: Lawrence Sanders
Categories: Business & Economics
Type: BOOK - Published: 2011-10-14 - Publisher: Business Expert Press

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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that
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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were
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Type: BOOK - Published: 1997-10-30 - Publisher: John Wiley & Sons

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Toughening environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of comp